Getting Started & The Types of Internet Marketing

If you are completely new to Internet Marketing, we can describe it as the practice of using a variety of web based marketing channels to achieve end goals, such as to spread awareness or obtain sales online.

That however only scratches the surface on what business or systems you can potentially build online, and how you can use the different types of Internet Marketing to achieve your growth and business goals.

In terms of getting started, we recommend you download our ebook, to get an understanding behind some of the things you can do online.
From there, you can form your ideas or simply read linked resources on our site to expand your horizons, and knowledge. Great places to start reading are blogs and forums, however beware of information overload.

After reading and learning, try to keep things focused when it comes to any ideas you may have. Learn and become good at what you need to, to advance your goals. It needs stressing that you do not need to become master of everything you read about.

The Different Types of Internet Marketing

Internet Marketing is a pretty inclusive term of a wide array of marketing methods and strategies/tactics, that are employed to utilise a 360 approach to marketing as a whole.

The different marketing types we feel, require some explanation for better understanding and are listed below.

Affiliate Marketing

Using Affiliate Marketing means, you can make income from new customers, getting others to sell your products/generate leads for you. Or you can earn income by promoting/advertising for a network or brand that has an affiliate program.

An affiliate driving traffic to an affiliate offer, generates revenue through sales. It is all performance based income only.
This is a fantastic method to grow your business being the one providing the products/services to affiliates, and acting as the network.

Social Media Marketing

This is making use of social media platforms to grow your audience across the ones you consider to be most useful. SMM is a great way to promote your brand or website, as well to connect with customers.

Building up a loyal following, really depends on the quality of your content and it’s continual engagement.

Influencer Marketing

Utilising Influencer Marketing, which is basically affiliate marketing, as in the social media influencer that is working on a performance only basis mainly gets paid when a sale is made, through posting on their social media platforms, advertising or endorsing your product.

The influencer’s out there all have different quality audiences they have taken time to build up, you can either proceed on a performance basis or pay them a lump sum of money, a lot might prefer a single payment for an agreed promotion. Which would work out better for the product owner.

Email Marketing

This has to be one of the most underrated channels for marketing. All the other types of marketing actually should lead to Email Marketing in my opinion.
Sending users to your website and/or getting them to sign up directly to your email list. Collecting a users details means you get the cheapest possible re-marketing out there for a channel, across CPA’s and CPC’s.

Content Marketing

This is the creation of wide varieties of content, to be distributed on all the platforms you can, such as a blog, and social media accounts.
The ideal situation is that your audience will engage heavily on the content, share and like/comment with it, which in turn leads to more exposure with people they are connected to. A journey which leads users back to your original content for you to monetize as you see fit.

Search Engine Optimisation (SEO)

SEO is tuning your web properties to rank higher on search engines such as google or bing.
Keyword research initially is crucial to this, seeing what competitors are doing to rank highly on those keywords as well.

There is onpage and offpage optimization, as well as outreach to create backlinks to your site. One of the most key things to do for SEO, is write natural written content that is helpful to the person reading it.

Search Engine Marketing (SEM)

SEM fits in with Paid Traffic in some senses, as it is utilising Pay per click on search engine ad platforms. You can however twin search engine PPC with SEO keyword targeting to create a powerful search engine ranking strategy for your website.

Paid Traffic/Media (Pay per click, Search Engine Marketing, Push Notifications etc)

This is paid advertising on any ad platform, such as the search engines, taboola/outbrain contextual ads you see on online newspapers, push notifications on sites and mobile traffic.
Facebook and Twitter ads as well. Most if not all social sites and websites utilise some kind of ad platform and paid ad placements for media buyers to use.

Instant Messaging Marketing

This is the use of automated messaging through apps like Facebook Messenger and Whatsapp or WeChat.
You can message brand followers or lead ad engagement through this channel, to create unique customer journey’s for your desired goals.